Our Story

At Louva, we believe coffee is more than caffeine, it’s a feeling. Our blends are crafted to invite you to slow down, savor, and connect with your day. Founded by Ashly Whited, a mom, dietitian, and Louisville, KY native, Louva was created to bring you approachable, trustworthy coffee without the confusion or overwhelm. Because coffee you love should never feel out of reach, we price our products for everyday enjoyment and make them easy to find online. Life isn’t always simple, but your coffee should be, for the tough days and the good ones, let Louva bring you comfort in a cup.

Our Values

  • Emotional Connection

    Coffee is more than caffeine; it’s a feeling. We create blends that invite you to slow down, savor, and connect with your day.

  • Affordability & Accessibility

    Coffee you love should never feel out of reach. Thats why we price our products for everyday enjoyment and make them easy to find online and In your favorite stores.

  • Simplicity & Clarity

    Our products are approachable and straightforward; no confusion, no overwhelm. Just coffee you recognize and trust.

Our Certifications

Certified Mycotoxin Free

Mycotoxins are toxic mold compounds that can cause immune system issues when consumed regularly. Our third-party lab certification ensures every cup supports your health instead of compromising it.

Certified Mold & Yeast Free

Mold and yeast contamination can trigger allergies, digestive issues, and inflammation. Our coffee is third-party tested to be free of mold & yeast contaminants.

Certified Heavy Metal Free

Heavy metals like lead and cadmium can accumulate in your body over time, causing neurological damage and organ dysfunction. Our coffee is independently tested by third-party labs to ensure they are free from Lead, Mercury, Cadmium, and Arsenic.

Our Guarantees

Small Batch Roasted

Our small-batch process allows for precise control over time, temperature, and airflow, ensuring unmatched freshness, consistency, and flavor in every roast.

Specialty-Grade Coffee

Every bean we roast meets the rigorous standards of the Specialty Coffee Association (SCA), scoring 80 points or higher on their 100-point quality scale. This designation—reserved for the top tier of coffee worldwide—means our beans are free from primary defects, carefully sourced, and full of distinct, exceptional flavor. From farm to roastery, we uphold strict quality control so every cup you serve delivers the rich, nuanced experience that defines true specialty coffee.

Made in USA

All of our coffee is roasted in Bend, Oregon USA by our expert roast masters who have perfected profiles to highlight the unique character of every coffee.

Ethically Sourced

By working with trusted importers, ensuring fair wages, and prioritizing sustainable practices, we are able to deliver exceptional specialty coffee that you can feel good about drinking. At Louva, we’re committed to bringing comfort to every cup.

Guaranteed Freshness

✔Roasted fresh every week.

✔Premium airtight packaging.

✔Shipped fast.

So you can taste that freshly roasted flavor in every sip, delivering comfort in a cup.